B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- consumer preference for salesperson social research for B2B buyers and B2C consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
273
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.axongarside.com/blog/how-to-smash-your-sales-targets-using-social-selling ↗
Source Article
How to smash your sales targets using social selling
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey of 273 B2B buyers and B2C consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers and B2C consumers: 64% consumer preference for salesperson social research. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-prefer-social-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-prefer-social-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer preference for salesperson social research for B2B buyers and B2C consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/buyers-prefer-social-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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