B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- buyers preferring email contact from sellers for B2B buyers (2025)
80% of B2B buyers say they prefer to be contacted by sellers via email.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
itelecom.com
Primary
Tier C
https://itelecom.com/six-useful-sales-prospecting-statistics/ ↗
Source Article
Six Useful Sales Prospecting Statistics - iTelecom
As our iTelecom team continues to grow and we add new salespeople, I’ve been reading about the latest sales prospecting best practices. Over 40% of sales reps see prospecting as the most challenging stage of the sales process. Here are some interesting stats about B2B buyers that hit home for my tea…
Original Research
itelecom.com
· Original study ↗
Methodology
Secondary citation, original study not named
Methodology documented
Segmentation
IndustryB2B
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B buyers: 80% buyers preferring email contact from sellers. Source: itelecom.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-prefer-email-contact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-prefer-email-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- buyers preferring email contact from sellers for B2B buyers<br><small>Source: itelecom.com (2025) · <a href="https://lighthousedata.io/data/buyers-prefer-email-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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