B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of buyers preferring cold email to cold calls for B2B buyers (2025)
According to a HubSpot study, 80% of surveyed buyers preferred cold emails to cold calls.
- Survey methodology, sample size, and date of the HubSpot study are not detailed in the source article.
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Lighthouse Research Team
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.inceptgrows.com/blog/what-are-the-most-effective-channels-for-successful-b2b-lead-genera… ↗
Source Article
What Are The Most Effective Channels For Successful B2B Lead Generation? | InceptGrows
What Are The Most Effective Channels For Successful B2B Lead Generation?
As you continue to build your B2B business, you may be wondering which platforms you should use to maximize lead generation. Is it best to stick to phones, or should you consider newer digital channels like social media? In thi…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study, cited by InceptGrows
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 80% share of buyers preferring cold email to cold calls. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-prefer-cold-email
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<blockquote cite="https://lighthousedata.io/data/buyers-prefer-cold-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of buyers preferring cold email to cold calls for B2B buyers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/buyers-prefer-cold-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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