B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- buyers preferring assumption challenging content for B2B Decision Makers (2022)
81% of B2B decision makers prefer content that offers ideas that challenge their assumptions over content that validates their current thinking.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://www.biostratamarketing.com/blog/whats-next-for-b2b-marketing-lessons-from-inbound-2022 ↗
Source Article
What’s next for B2B marketing: Lessons from Inbound 2022
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn survey of B2B Decision Makers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B Decision Makers: 81% buyers preferring assumption challenging content. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-prefer-challenging-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-prefer-challenging-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- buyers preferring assumption challenging content for B2B Decision Makers<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/buyers-prefer-challenging-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.