B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- share of buyers overwhelmed without authentic reviews for Polish consumers (2025)
92% of buyers feel overwhelmed when a brand does not provide real reviews from other people.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier B
https://www.adtrip.pl/post/jakie-bledy-w-kreacjach-wideo-ugc-obnizaja-konwersje-w-sklepach-zoologicz… ↗
Source Article
Jakie błędy w kreacjach wideo UGC obniżają konwersję w sklepach zoologicznych? | Adtrip Blog - Adtrip
Spis treści
Rynek zoologiczny w polskim e-commerce rośnie bardzo dynamicznie. Z raportu Gemius E-commerce w Polsce 2025 wynika, że aż 78% polskich internautów regularnie kupuje online, a spora część z nich to właściciele zwierząt domowych, którzy przenoszą swoje wydatki do sieci. Sprzedawcy coraz cz…
Original Research
IAB Polska
· Original study ↗
Methodology
Attributed to IAB Polska market data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers: 92% share of buyers overwhelmed without authentic reviews. Source: IAB Polska (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-overwhelmed-without-reviews
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<blockquote cite="https://lighthousedata.io/data/buyers-overwhelmed-without-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of buyers overwhelmed without authentic reviews for Polish consumers<br><small>Source: IAB Polska (2025) · <a href="https://lighthousedata.io/data/buyers-overwhelmed-without-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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