B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- share of buyers journey completed online for consumer buyers journey (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/your-customers-are-on-an-adventure-buyers-journey/ ↗
Source Article
Your Customer’s are on an Adventure | Buyer’s Journey
Did you know that your customers are always on an adventurous journey and in search of your business and your products and services? When a customer decides to purchase something, they start their buyer’s journey and go out into the world, and usually begin to take matters into their own hands to fi…
Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Agency blog citing commonly referenced industry figure; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer buyers journey: 70% share of buyers journey completed online. Source: waterbearmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-journey-online-70
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<blockquote cite="https://lighthousedata.io/data/buyers-journey-online-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buyers journey completed online for consumer buyers journey<br><small>Source: waterbearmarketing.com (2025) · <a href="https://lighthousedata.io/data/buyers-journey-online-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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