B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- share of buyers in market per quarter for business buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ehrenberg-Bass Institute
Primary
Tier A
https://membership.quest/member-acquisition ↗
Source Article
New Member Acquisition: The Complete Membership Acquisition Guide
New member acquisition that pays back
The membership acquisition guide: lifetime value, cost, channels, and a plan you can copy.
Membership acquisition is not counting sign-ups.
New member acquisition runs from the moment a prospect first hears of you to the moment they join and, crucially, renew.
A…
Original Research
Ehrenberg-Bass Institute
· Original study ↗
Methodology
Ehrenberg-Bass Institute estimate
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
business buyers: 5% share of buyers in market per quarter. Source: Ehrenberg-Bass Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-in-market-5-percent-quarter
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<blockquote cite="https://lighthousedata.io/data/buyers-in-market-5-percent-quarter" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of buyers in market per quarter for business buyers<br><small>Source: Ehrenberg-Bass Institute (2026) · <a href="https://lighthousedata.io/data/buyers-in-market-5-percent-quarter" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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