B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- buyers expecting personalized experience for global buyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://www.amplispot.com/blogs/personalization-2-0-harvard-proves-80-of-buyers-expect-custom-emails… ↗
Source Article
Personalization 2.0: 80% Of Buyers Expect Custom Emails
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited from Harvard Business Review research on buyer personalization expectations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global buyers: 80% buyers expecting personalized experience. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-expect-personalized-experience-2025
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<blockquote cite="https://lighthousedata.io/data/buyers-expect-personalized-experience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- buyers expecting personalized experience for global buyers<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/buyers-expect-personalized-experience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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