B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92%

92% -- share of buyers engaging with personalized messages for buyers (2023)

2023  · MarketingDonut

92% of buyers are more likely to engage with personalized messages that demonstrate an understanding of their business challenges.

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Lighthouse Research Team
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Source verified Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
buyers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
MarketingDonut Primary Tier C
https://unifiedist.com/cold-outreach/ ↗
Confidence: 23/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Building Trust Through Cold Outreach: Strategies for Effective Relationship-Building - Unifiedist
Building Trust Through Cold Outreach: Strategies for Effective Relationship-Building Share In today’s fast-paced and highly competitive business landscape, establishing trust and building meaningful relationships is paramount to success. While networking events and referrals can be valuable sources …
Original Research
MarketingDonut · Original study ↗

Research by MarketingDonut, cited secondhand

Methodology documented
IndustryB2B RegionGlobal RoleAll marketers Channelemail
Plain Text
buyers: 92% share of buyers engaging with personalized messages. Source: MarketingDonut (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-engage-personalized-messages-marketingdonut
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<blockquote cite="https://lighthousedata.io/data/buyers-engage-personalized-messages-marketingdonut" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of buyers engaging with personalized messages for buyers<br><small>Source: MarketingDonut (2023) · <a href="https://lighthousedata.io/data/buyers-engage-personalized-messages-marketingdonut" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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