B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- share of purchases where buyer contacts eventual winner first for B2B buyers (2026)
B2B buyers contact the eventual winning vendor first approximately 77% of the time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alhena.ai
Primary
Tier C
https://alhena.ai/blog/best-ai-visibility-tools-b2b/ ↗
Source Article
12 Best AI Visibility Tools for B2B Companies in 2026
Original Research
alhena.ai
· Original study ↗
Methodology
Cited as consistent B2B buying research finding; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 77% share of purchases where buyer contacts eventual winner first. Source: alhena.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-contact-winner-first-77pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-contact-winner-first-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of purchases where buyer contacts eventual winner first for B2B buyers<br><small>Source: alhena.ai (2026) · <a href="https://lighthousedata.io/data/buyers-contact-winner-first-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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