B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- buyer journey completion at seller contact for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market-Partners
Primary
Tier B
https://market-partners.com/the-hidden-buying-journey/ ↗
Source Article
Enabling the Modern Seller
A famous parable tells us about six men in a dark room, each of whom has never seen an elephant before, touching one in the shadows. The first man feels its tusks and believes the animal is like a spear. The second, its trunk, believing it is like a snake. The third, its leg, believing it is like a …
Original Research
Market-Partners
· Original study ↗
Methodology
Company research on customer buying journeys
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 50% buyer journey completion at seller contact. Source: Market-Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-contact-sellers-50-percent-journey
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<blockquote cite="https://lighthousedata.io/data/buyers-contact-sellers-50-percent-journey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- buyer journey completion at seller contact for B2B buyers<br><small>Source: Market-Partners (2026) · <a href="https://lighthousedata.io/data/buyers-contact-sellers-50-percent-journey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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