B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- vendor comparison via ai rate for B2B business buyers (2026)
55% of surveyed business buyers compared vendors inside AI tools before contacting one.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://avenue9.com/blog/back-to-the-future-business-development/ ↗
Source Article
Back To The Future Business Development > Avenue9
Original Research
Forrester
· Original study ↗
Methodology
Forrester survey of 18,000 business buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business buyers: 55% vendor comparison via ai rate. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-compare-vendors-ai
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<blockquote cite="https://lighthousedata.io/data/buyers-compare-vendors-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- vendor comparison via ai rate for B2B business buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/buyers-compare-vendors-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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