B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- buyer journey start share for home buyers (2025)
40% of home buyers now begin their journey in a search environment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
listingbooster.ai
Primary
Tier C
https://listingbooster.ai/blog/how-to-turn-one-listing-into-30-days-of-content ↗
Source Article
How to Turn One Listing Into 30 Days of Content
A listing goes live, and most agents do the same thing. They post the hero shot, write “Just Listed,” maybe add the bed and bath count, and move on. By the next morning, they’re already behind again, trying to think up another post between showings, client calls, and contract work.
That cycle kills …
Original Research
listingbooster.ai
· Original study ↗
Methodology
Cited without named original study; context implies search-engine start of home-buying journey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home buyers: 40% buyer journey start share. Source: listingbooster.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-begin-search-online-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-begin-search-online-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- buyer journey start share for home buyers<br><small>Source: listingbooster.ai (2025) · <a href="https://lighthousedata.io/data/buyers-begin-search-online-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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