B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- buyer persona usage rate for marketers (2025)
According to a study conducted by ITSMA, 44% of marketers use buyer personas for their businesses.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ITSMA
Primary
Tier C
https://houseofperformance.co.uk/blog/the-power-of-personas-in-your-marketing-strategy ↗
Source Article
The Power Of Personas In Your Marketing Strategy
In this ever-evolving landscape we marketers operate in, Meta’s accelerated push into AI is redefining the strategic direction we must take to innovate and stay ahead. The reality is that with AI advancing at such speed, the curve isn’t just shifting, it’s bending in real time. To keep up, we must b…
Original Research
ITSMA
· Original study ↗
Methodology
Study conducted by ITSMA, cited by House of Performance blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 44% buyer persona usage rate. Source: ITSMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-persona-usage-itsma
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<blockquote cite="https://lighthousedata.io/data/buyer-persona-usage-itsma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- buyer persona usage rate for marketers<br><small>Source: ITSMA (2025) · <a href="https://lighthousedata.io/data/buyer-persona-usage-itsma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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