B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- share of companies creating shorter sales cycles for companies using buyer personas (2025)
36% of companies have created shorter sales cycles using buyer personas.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Insider Group
Primary
Tier C
https://meghanmonaghan.com/how-to-create-a-buyer-persona/ ↗
Source Article
Buyer Persona: How to Create One for Better Content Marketing
Are you ready to unravel the mystery of getting more conversions out of all of that content you’ve been producing?
If you’ve got an amazing offer, but you are hearing crickets instead of “ka-ching” sounds, then pay attention! You need to create a buyer persona to not only boost clicks and likes but …
Original Research
Marketing Insider Group
· Original study ↗
Methodology
Cited from Marketing Insider Group; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using buyer personas: 36% share of companies creating shorter sales cycles. Source: Marketing Insider Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-persona-shorter-sales-cycles-36
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<blockquote cite="https://lighthousedata.io/data/buyer-persona-shorter-sales-cycles-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of companies creating shorter sales cycles for companies using buyer personas<br><small>Source: Marketing Insider Group (2025) · <a href="https://lighthousedata.io/data/buyer-persona-shorter-sales-cycles-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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