B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- buyer journey completion before first contact for B2B prospects (2025)
Prospects have already completed 85% of the buyer's journey before their first contact.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
salesimprovementgroup.com
Primary
Tier C
https://www.salesimprovementgroup.com/en/sales-structure/integration-marketing-sales ↗
Source Article
Marketing/Sales Integration | Sales Improvement Group
Last update on: 1 Sept 2025
Reviewed by: Michel van Hesse
Sales and marketing are both responsible for attracting and serving customers. Ideally, these departments work closely together. Unfortunately, that is not always the case in practice. And that costs money. Better alignment between sales and …
Original Research
salesimprovementgroup.com
· Original study ↗
Methodology
Widely cited industry figure; original research not identified on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B prospects: 85% buyer journey completion before first contact. Source: salesimprovementgroup.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-journey-completed-before-first-contact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyer-journey-completed-before-first-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- buyer journey completion before first contact for B2B prospects<br><small>Source: salesimprovementgroup.com (2025) · <a href="https://lighthousedata.io/data/buyer-journey-completed-before-first-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.