B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- brand community connection rate for Canadian members of Butterly's Advocate program (respondents) (2026)
79% of surveyed Canadian Butterly Advocate program respondents report feeling either strongly or somewhat connected to a brand's community according to The 2026 Trust Index Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Butterly
Primary
Tier C
https://brandigital.com/ai-search/ ↗
Source Article
AI Search
Is Your Social Messaging Authentic? More Importantly… does AI Think So?
TL;DR:
AI is taking over search. What it’s looking for is authenticity, which it defines largely by applying the E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trustworthiness. Here’s a way to achieve all four …
Original Research
Butterly
· Original study ↗
Methodology
Butterly 'The 2026 Trust Index Report'; survey of over two thousand Canadian Advocate program members; reported as feeling either strongly or somewhat connected to a brand's community; cited via Brandigital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian members of Butterly's Advocate program (respondents): 79% brand community connection rate. Source: Butterly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butterly-2026-79pct-brand-community-connection
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<blockquote cite="https://lighthousedata.io/data/butterly-2026-79pct-brand-community-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- brand community connection rate for Canadian members of Butterly's Advocate program (respondents)<br><small>Source: Butterly (2026) · <a href="https://lighthousedata.io/data/butterly-2026-79pct-brand-community-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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