B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- intermediary fee reduction for Butler/Till and PubMatic AdCP-enabled agentic AI campaign (2025-12)
Butler/Till and PubMatic's AdCP-enabled agentic AI campaign launched in December 2025 cut intermediary fees by over 80%.
- Reported as 'over 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Butler/Till and PubMatic
Primary
Tier C
https://spyro-soft-adtech.com/key-use-cases-of-agentic-ai-in-commerce-media/ ↗
Source Article
Key Use Cases of Agentic AI in Commerce Media | Spyrosoft AdTech
Key Use Cases of Agentic AI in Commerce Media
As the experimentation and implementation of agentic AI increases, so too do the use cases. In commerce, there are six distinct things agentic AI can do today. Some are in production, while others are in early deployment. The gap between them matters, es…
Original Research
Butler/Till and PubMatic
· Original study ↗
Methodology
Reported as 'over 80%' — exact figure not disclosed; value represents the stated floor. Campaign used Anthropic's Claude to interpret briefs and activate media autonomously via AdCP; figures relayed second-hand by Spyrosoft AdTech.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Butler/Till and PubMatic AdCP-enabled agentic AI campaign: 80% intermediary fee reduction. Source: Butler/Till and PubMatic (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butler-till-pubmatic-adcp-intermediary-fee-cut
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<blockquote cite="https://lighthousedata.io/data/butler-till-pubmatic-adcp-intermediary-fee-cut" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- intermediary fee reduction for Butler/Till and PubMatic AdCP-enabled agentic AI campaign<br><small>Source: Butler/Till and PubMatic (2025-12) · <a href="https://lighthousedata.io/data/butler-till-pubmatic-adcp-intermediary-fee-cut" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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