B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- made for advertising inventory share for Butler/Till (2025)
Less than 1% of the inventory in Butler/Till's autonomous programmatic campaign for Geloso Beverage Group was made-for-advertising (MFA) inventory.
- Upper bound (<1%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acceler8 Labs
Primary
Tier B
https://acceler8.beehiiv.com/p/rampid-just-sold-the-buyer-is-your-competitor ↗
Source Article
RampID just sold. The buyer is your competitor
The Speed Read
Publicis Groupe bought LiveRamp for $2.2 billion. LiveRamp's RampID is the identity layer connecting your first-party data to your media buys, clean rooms, and measurement stack. It's no longer independent.
An AI agent ran a live programmatic campaign start to finish, with no human to…
Original Research
Acceler8 Labs
· Original study ↗
Methodology
Fully autonomous AI programmatic campaign; value is an upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Butler/Till: 1% made for advertising inventory share. Source: Acceler8 Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butler-till-mfa-inventory-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/butler-till-mfa-inventory-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- made for advertising inventory share for Butler/Till<br><small>Source: Acceler8 Labs (2025) · <a href="https://lighthousedata.io/data/butler-till-mfa-inventory-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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