B Evidence Grade B Graded under review Safe to Cite Dated

93%

93% -- businesses gaining new customer from social video for businesses using social media video (2023)

2023  · Animoto

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Attribution: Animoto View source
Lighthouse Research Team
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Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
businesses using social media video
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Animoto Primary Tier C
https://www.astutecopyblogging.com/how-to-promote-affiliate-links/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Common Crawl
Source Article
How To Promote Affiliate Links
Original Research
Animoto · Original study ↗

Animoto survey cited; blog notes statistic is from 3 years prior

Methodology documented
Industrymarketing
Plain Text
businesses using social media video: 93% businesses gaining new customer from social video. Source: Animoto (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-video-new-customer-animoto
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<blockquote cite="https://lighthousedata.io/data/businesses-video-new-customer-animoto" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- businesses gaining new customer from social video for businesses using social media video<br><small>Source: Animoto (2023) · <a href="https://lighthousedata.io/data/businesses-video-new-customer-animoto" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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