C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
72%
72% -- businesses reporting video improved conversion rate for Businesses (2021)
72% of businesses believe video content has improved their conversion rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ImpactBND
Primary
Tier C
https://medialinkinc.com/2021-digital-marketing-predictions/ ↗
Source Article
2021 Digital Marketing Predictions - Media Link Inc.
2020 has provided a variety of new digital marketing options like the Spotify, Pandora and Hulu self-serve platforms finally making digital radio and OTT accessible for small and middle-sized businesses. Let’s have a look at a couple of 2021 digital marketing predictions.
Chat Bots
Chat bots already…
Also cited by
Original Research
ImpactBND
· Original study ↗
Methodology
Cited from ImpactBND via Media Link Inc.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Businesses: 72% businesses reporting video improved conversion rate. Source: ImpactBND (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-video-improved-conversion-72
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<blockquote cite="https://lighthousedata.io/data/businesses-video-improved-conversion-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- businesses reporting video improved conversion rate for Businesses<br><small>Source: ImpactBND (2021) · <a href="https://lighthousedata.io/data/businesses-video-improved-conversion-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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