B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- business social media adoption rate for Businesses using social media channels (2023)
77% of businesses use social media channels to reach their prospective audience.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Art and Science of Writing Engaging B2B Social Media Posts The Art and Science of Writing Engaging B2B Social Media Posts
Social media has become an essential element of our daily life in 2023—with an estimated 4.95 billion individuals using social media worldwide—it has also evolved into a strong tool for businesses to engage with their target audience. The typical individual now spends around 2.5 hours each day on so…
Methodology
Aggregate figure cited by marketing blog; original source not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Businesses using social media channels: 77% business social media adoption rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-social-media-2023
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<blockquote cite="https://lighthousedata.io/data/businesses-using-social-media-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- business social media adoption rate for Businesses using social media channels<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/businesses-using-social-media-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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