B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- businesses using ai in at least one function for businesses (2024)
78% of businesses use AI in at least one business function.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://atidiv.com/discover-the-future-of-ai-in-customer-service/ ↗
Source Article
The Future of AI in Customer Service
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey 2024 research as cited by Atidiv
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 78% businesses using ai in at least one function. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-ai-mckinsey-2024
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<blockquote cite="https://lighthousedata.io/data/businesses-using-ai-mckinsey-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- businesses using ai in at least one function for businesses<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/businesses-using-ai-mckinsey-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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