B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- businesses not fully utilizing social media for businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Florida Online Masters in Social Media
Primary
Tier C
http://bhive.ca/index.php/rss/38-useful-statistics-on-social-media-today-infographic ↗
Source Article
Useful Statistics on Social Media Today [INFOGRAPHIC]
Original Research
University of Florida Online Masters in Social Media
· Original study ↗
Methodology
Cited in infographic compilation; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 30% businesses not fully utilizing social media. Source: University of Florida Online Masters in Social Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-underutilizing-social-media-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-underutilizing-social-media-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- businesses not fully utilizing social media for businesses<br><small>Source: University of Florida Online Masters in Social Media (2026) · <a href="https://lighthousedata.io/data/businesses-underutilizing-social-media-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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