B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- weekly social data usage rate for businesses (2022)
Close to 60% of businesses use social data every week.
- The source states 'close to 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
cogentinfo.com
Primary
Tier C
https://cogentinfo.com/resources/in-bull-or-bear-market-social-listening-makes-all-the-difference ↗
Source Article
Cogent | Blog | In Bull or Bear Market, Social Listening Makes All the Difference
Analytics, AI/ML
Blog
Dallas, TX
The amount of data generated by businesses today has grown by manifolds over the past few years. According to reports, close to 2.5 quintillions of data is generated daily. The companies that can effectively collect, process, and utilize this data are the ones that c…
Original Research
cogentinfo.com
· Original study ↗
Methodology
Cited study, methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
businesses: 60% weekly social data usage rate. Source: cogentinfo.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-social-data-weekly-usage
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<blockquote cite="https://lighthousedata.io/data/businesses-social-data-weekly-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- weekly social data usage rate for businesses<br><small>Source: cogentinfo.com (2022) · <a href="https://lighthousedata.io/data/businesses-social-data-weekly-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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