B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- businesses with content strategy for US businesses (2021)
71% of US businesses report having a content strategy.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute / MarketingProfs
Primary
Tier C
https://marketingisle.com/9-simple-steps-to-help-you-develop-an-effective-content-strategy/ ↗
Source Article
9 Simple Steps To Help You Develop An Effective Content Strategy. - Marketing Isle
Picture this, your business goal this year is to increase your brand awareness and ultimately grow your sales by 15%.
How can you use content to realized this goal? You can decide to use every piece of content you produce, be it a blog post, video or even a tweet to achieve this set objective.
That’…
Original Research
Content Marketing Institute / MarketingProfs
· Original study ↗
Methodology
Cited from Marketing Profs and Content Marketing Institute (CMI) research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 71% businesses with content strategy. Source: Content Marketing Institute / MarketingProfs (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-report-having-content-strategy
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<blockquote cite="https://lighthousedata.io/data/businesses-report-having-content-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- businesses with content strategy for US businesses<br><small>Source: Content Marketing Institute / MarketingProfs (2021) · <a href="https://lighthousedata.io/data/businesses-report-having-content-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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