B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- businesses using social media daily for businesses (2023)
60% of businesses currently rely on social media as a day-to-day marketing practice.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
artusdigital.com
Primary
Tier C
https://www.artusdigital.com/blog/top-5-marketing-trends-in-2023/ ↗
Source Article
Top 5 Marketing Trends in 2023
Original Research
artusdigital.com
· Original study ↗
Methodology
Blog article citing aggregate figure; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 60% businesses using social media daily. Source: artusdigital.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-rely-on-social-media-2023
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<blockquote cite="https://lighthousedata.io/data/businesses-rely-on-social-media-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- businesses using social media daily for businesses<br><small>Source: artusdigital.com (2023) · <a href="https://lighthousedata.io/data/businesses-rely-on-social-media-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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