B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of businesses prioritizing cost effectiveness for businesses selecting PPC service providers (2025)
62% of businesses prioritize cost-effectiveness when selecting a PPC service provider.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier C
https://digitalanalystteam.com/blog/white-label/key-features-white-label-ppc-service ↗
Source Article
Key Features to Look for in a White Label PPC Service
Key Features to Look for in a White Label PPC Service
Learn the essential features every agency should evaluate before choosing a white-label PPC partner.
Are you struggling to keep up with the complexities of PPC management while trying to deliver outstanding results for your clients?
In today’s co…
Original Research
G2
· Original study ↗
Methodology
G2 report, as cited by Digital Analyst Team
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses selecting PPC service providers: 62% share of businesses prioritizing cost effectiveness. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-prioritize-cost-effectiveness-g2
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<blockquote cite="https://lighthousedata.io/data/businesses-prioritize-cost-effectiveness-g2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of businesses prioritizing cost effectiveness for businesses selecting PPC service providers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/businesses-prioritize-cost-effectiveness-g2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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