B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- generative ai investment plans for businesses (2025)
92% of businesses plan to invest in generative AI capabilities over the next three years.
- Primary survey source not named; cited as 'recent surveys'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stevejking.com
Primary
Tier C
https://stevejking.com/ai-marketing/how-ai-marketing-tools-are-transforming-customer-engagement/ ↗
Source Article
How AI Marketing Tools Are Transforming Customer Engagement - Steve J King
Why AI Marketing Tools Matter
The last few years have seen an explosion in the use of artificial intelligence (AI) in marketing. Recent surveys show that 92% of businesses plan to invest in generative AI capabilities over the next three years, and the global AI‑in‑marketing market is expected to rea…
Original Research
stevejking.com
· Original study ↗
Methodology
Cited as 'recent surveys'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 92% generative ai investment plans. Source: stevejking.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-plan-generative-ai-investment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-plan-generative-ai-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- generative ai investment plans for businesses<br><small>Source: stevejking.com (2025) · <a href="https://lighthousedata.io/data/businesses-plan-generative-ai-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.