B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
74%
74% -- businesses admitting personalization failure for businesses (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
3pillar.ai
Primary
Tier C
https://www.3pillar.ai/insights/blog/a-guide-to-personalized-customer-experience/ ↗
Source Article
A Guide to Personalized Customer Experience - 3Pillar
A Guide to Personalized Customer Experience
No one wants to feel like a number. And yet, so many companies leave opportunities on the table by not delivering a personalized customer experience.
While it can be tough to know where to start, personalizing your customer experience is no longer an optio…
Original Research
3pillar.ai
· Original study ↗
Methodology
Original source not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 74% businesses admitting personalization failure. Source: 3pillar.ai (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-personalization-efforts-failing
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<blockquote cite="https://lighthousedata.io/data/businesses-personalization-efforts-failing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- businesses admitting personalization failure for businesses<br><small>Source: 3pillar.ai (2021) · <a href="https://lighthousedata.io/data/businesses-personalization-efforts-failing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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