B
Evidence Grade B
Trusted with Context
Dated
63%
63% — use paid channels for businesses (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
1
Methodology
50
Freshness
40
Sources (3)
Semrush
Primary
Tier A
https://www.semrush.com/blog/content-marketing-statistics/ ↗
Also cited by
Influencer Marketing Hub
https://influencermarketinghub.com/digital-marketing-agency-statistics/
2026-02-15
Original Research
Semrush
· Original study ↗
Segmentation
RoleAll marketers
Channelpaid_ads
Cite this stat
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Plain Text
businesses: 63% use paid channels. Source: Semrush (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/businesses-paid-channels-usage-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-paid-channels-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> — use paid channels for businesses<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/businesses-paid-channels-usage-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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