B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
93%
93% -- share of businesses landing new customer via social video for businesses (2024)
93% of businesses landed a new customer because of a video on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Animoto
Primary
Tier C
https://linchpinseo.com/blog/digital-marketing-for-life-science-companies/ ↗
Source Article
Guide to Digital Marketing for Life Science Companies
Digital marketing uses online-based digital technologies, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital medium to promote products or services. It involves strategies to engage customers and build relationships across various digital channels. Th…
Original Research
Animoto
· Original study ↗
Methodology
Animoto study cited
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
businesses: 93% share of businesses landing new customer via social video. Source: Animoto (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-new-customer-video-animoto
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<blockquote cite="https://lighthousedata.io/data/businesses-new-customer-video-animoto" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of businesses landing new customer via social video for businesses<br><small>Source: Animoto (2024) · <a href="https://lighthousedata.io/data/businesses-new-customer-video-animoto" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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