B
Evidence Grade B
Use with Hedging
Aging
57%
57% — planning to invest more in video content for businesses (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
1
Methodology
50
Freshness
60
Sources (3)
Semrush
Primary
Tier A
https://www.semrush.com/blog/content-marketing-statistics/ ↗
Also cited by
2026-03-09
userguiding.com
https://userguiding.com/blog/ux-statistics-trends
2026-03-09
Original Research
Wistia
· Original study ↗
Segmentation
RoleContent Marketer
Channelcontent
Cite this stat
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Industry data from the source indicates that [claim]
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Based on the source's analysis of n=available data respondents, [claim]
Plain Text
businesses: 57% planning to invest more in video content. Source: Semrush (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/businesses-investing-in-video-content-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-investing-in-video-content-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> — planning to invest more in video content for businesses<br><small>Source: Semrush (2024) · <a href="https://lighthousedata.io/data/businesses-investing-in-video-content-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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