B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- businesses planning to increase video budgets for businesses (2025)
73% of businesses plan to increase video budgets in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://sharpeyeanimation.com/blog/7-types-of-training-videos-every-business-should-consider/ ↗
Source Article
7 Types of Training Videos Every Business Should Consider
Training videos are no longer optional-they’re the secret weapon top companies use to onboard faster, boost retention, and slash costs. But here’s the kicker: not all training videos are created equal. In 2025, businesses need animated training videos that stand out, solve real problems, and make em…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 73% businesses planning to increase video budgets. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-increase-video-budgets-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-increase-video-budgets-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- businesses planning to increase video budgets for businesses<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/businesses-increase-video-budgets-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.