B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- businesses ignoring preview text optimization for businesses (2025)
73% of businesses either ignore preview text optimization or use ineffective default text.
- Includes businesses that use default text that doesn't support subject lines effectively
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier C
https://www.nextdropdesign.com/resources/why-are-my-email-open-rates-dropping-every-month ↗
Source Article
Email Open Rates Dropping? 7 Fixes to Boost Engagement | Next Drop
Your email list is growing, but your open rates keep declining. What used to generate 25-30% open rates now struggles to reach 20%, and you're wondering if email marketing is becoming less effective. The reality is that email marketing remains highly effective, but the strategies that worked in prev…
Original Research
Return Path
· Original study ↗
Methodology
Cited from Return Path research
Methodology documented
Segmentation
IndustryeCommerce
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
businesses: 73% businesses ignoring preview text optimization. Source: Return Path (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-ignore-preview-text
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-ignore-preview-text" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- businesses ignoring preview text optimization for businesses<br><small>Source: Return Path (2025) · <a href="https://lighthousedata.io/data/businesses-ignore-preview-text" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.