B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- lead growth rate for businesses using blogs for content marketing (2018)
Businesses using blogs as part of their content marketing mix get 67% more leads than those who do not.
- Relative comparison against businesses that do not use blogs
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hubspot
Primary
Tier A
https://blog.hubspot.com/customers/10-reasons-blogging-should-be-part-of-your-2018-content-strategy ↗
Source Article
10 Reasons Blogging Should be Part of Your Content Strategy
With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy.
Your 2018 strategy should still involve blogging as usual. Because blogging is, and will remain, an essential game plan to reach your audience.
…
Original Research
Hubspot
· Original study ↗
Methodology
Source: Hubspot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using blogs for content marketing: 67% lead growth rate. Source: Hubspot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-getting-more-leads
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<blockquote cite="https://lighthousedata.io/data/businesses-getting-more-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead growth rate for businesses using blogs for content marketing<br><small>Source: Hubspot (2018) · <a href="https://lighthousedata.io/data/businesses-getting-more-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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