B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

81%

81% -- share of businesses finding data driven marketing too complicated for surveyed businesses (2026)

Name: Share Of Businesses Finding Data Driven Marketing Too Complicated Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · analytico.ca

81% of surveyed businesses reported that implementing data-driven marketing was too complicated to even know where to begin.

Cite this stat Share How we verify

Attribution: analytico.ca View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

81%

Unit

Percentage

Data Vintage

2026

Entity

surveyed businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

analytico.ca Primary Tier C

https://www.analytico.ca/analytics-implementation/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Web and App Analytics Implementation Services Toronto

Original Research

analytico.ca · Original study ↗

Methodology

Original survey not named.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

surveyed businesses: 81% share of businesses finding data driven marketing too complicated. Source: analytico.ca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-data-driven-marketing-too-complicated-81pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/businesses-data-driven-marketing-too-complicated-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of businesses finding data driven marketing too complicated for surveyed businesses<br><small>Source: analytico.ca (2026) · <a href="https://lighthousedata.io/data/businesses-data-driven-marketing-too-complicated-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →