B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.6%
20.6% -- share of businesses with data driven culture for businesses (2023)
20.6% of businesses surveyed by NewVantage Partners had established a data-driven culture.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.6%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NewVantage Partners
Primary
Tier C
https://www.speakdata.co.nz/data-driven-culture/ ↗
Source Article
5 Steps to define a data strategy and create a data-driven culture
Data has become one of the most valuable assets a business can have. It can be used to understand customer behaviour, optimise operations, and make better decisions. However, having data alone is not enough. To leverage its potential, a data strategy must be put in place and a data-driven culture es…
Original Research
NewVantage Partners
· Original study ↗
Methodology
Survey by NewVantage Partners, cited by SpeakData
Methodology documented
Segmentation
IndustryAll
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
businesses: 20.6% share of businesses with data driven culture. Source: NewVantage Partners (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-data-driven-culture-newvantage
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<blockquote cite="https://lighthousedata.io/data/businesses-data-driven-culture-newvantage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.6%</strong> -- share of businesses with data driven culture for businesses<br><small>Source: NewVantage Partners (2023) · <a href="https://lighthousedata.io/data/businesses-data-driven-culture-newvantage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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