B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
72%
72% -- businesses using social media marketing closing sales for businesses using social media marketing for at least three years (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Brafton
Primary
Tier A
https://www.brafton.co.uk/blog/news/b2b-marketers-unaware-of-social-media-marketings-true-benefits/ ↗
Source Article
B2B marketers unaware of social media marketing's true benefits | Brafton
As commerce changes and more businesses in every sector use the web to improve brand recognition, the challenges facing marketing departments have shifted accordingly. Sales Dot Two and Frost & Sullivan found sales teams feel their major challenges include responding to price pressure, finding the b…
Original Research
Brafton
· Original study ↗
Methodology
Reported by Brafton
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
businesses using social media marketing for at least three years: 72% businesses using social media marketing closing sales. Source: Brafton (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-close-sales-social-engagement
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<blockquote cite="https://lighthousedata.io/data/businesses-close-sales-social-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- businesses using social media marketing closing sales for businesses using social media marketing for at least three years<br><small>Source: Brafton (2023) · <a href="https://lighthousedata.io/data/businesses-close-sales-social-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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