B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- share of businesses unable to measure social media impact for Businesses (2020)

Name: Share Of Businesses Unable To Measure Social Media Impact Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2020 · MDG Advertising

44% of businesses are unable to measure social media's impact on their business.

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Attribution: MDG Advertising View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2020

Entity

Businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MDG Advertising Primary Tier C

https://diymarketers.com/social-media-roi/ ↗

Confidence: 30/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Social Media ROI Doesn't Have to Be Elusive: 8 Obvious Ideas to Try - DIY Marketers

In This Article The key to increasing social media ROI (return on investment) is to make sure that all of your channels are working together seamlessly. - What Content to Put on Each Social Media Channel - Create Interesting, entertaining, educational organic content to warm up your audience. - Shar…

Original Research

MDG Advertising · Original study ↗

Methodology

MDG Advertising research cited by DIY Marketers

Methodology documented

Segmentation

Industrymedia_entertainment Company SizeAll sizes RoleAll marketers Channelsocial

Cite this stat

Plain Text

Businesses: 44% share of businesses unable to measure social media impact. Source: MDG Advertising (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-cannot-measure-social-impact-44pct

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<blockquote cite="https://lighthousedata.io/data/businesses-cannot-measure-social-impact-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of businesses unable to measure social media impact for Businesses<br><small>Source: MDG Advertising (2020) · <a href="https://lighthousedata.io/data/businesses-cannot-measure-social-impact-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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