B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- businesses adopting ai in at least one function for businesses (2021)
According to a 2021 McKinsey survey, 56 percent of businesses are adopting AI in at least one of their daily functions.
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Lighthouse Research Team
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Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://martechasia.net/perspectives/conversational-ai-the-how-behind-your-dynamic-customer-care/ ↗
Source Article
Conversational AI: The ‘How’ behind your dynamic customer care | MartechAsia
With Conversational AI enabled Dynamic agents, brands can deal with large volumes of customer queries with high accuracy and human-like behaviour.
Southeast Asian consumers are some of the world’s most “digitally curious”. They are open-minded and inquisitive but have high demands for personalised, …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey cited by MartechAsia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 56% businesses adopting ai in at least one function. Source: McKinsey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-adopting-ai-mckinsey-2021
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<blockquote cite="https://lighthousedata.io/data/businesses-adopting-ai-mckinsey-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- businesses adopting ai in at least one function for businesses<br><small>Source: McKinsey (2021) · <a href="https://lighthousedata.io/data/businesses-adopting-ai-mckinsey-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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