B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- share of professionals preferring email for business for Business professionals (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smallseotools.com
Primary
Tier C
https://smallseotools.com/blog/introduction-to-email-drip-campaign/ ↗
Source Article
Want 50% Conversion Rate? Introduction to Email Drip Campaign
Original Research
smallseotools.com
· Original study ↗
Methodology
Survey finding cited without naming the original study or sample size.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business professionals: 86% share of professionals preferring email for business. Source: smallseotools.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-professionals-prefer-email-86
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<blockquote cite="https://lighthousedata.io/data/business-professionals-prefer-email-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of professionals preferring email for business for Business professionals<br><small>Source: smallseotools.com (2026) · <a href="https://lighthousedata.io/data/business-professionals-prefer-email-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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