B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
69%
69% -- personalization investment rate for business leaders (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Art of Email Marketing Community Building
Email marketing is unparalleled in its value for maintaining close customer relationships. That’s why, even in the age of social media, businesses still invest in it. But is it all about sending promotions and newsletters? And is a boilerplate approach to email marketing enough? It isn’t if your goa…
Methodology
Cited statistic in Smaily blog post; original survey source not identified
Methodology documented
Segmentation
IndustryEmail
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
business leaders: 69% personalization investment rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-leaders-personalization-investment-2025
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<blockquote cite="https://lighthousedata.io/data/business-leaders-personalization-investment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- personalization investment rate for business leaders<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/business-leaders-personalization-investment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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