B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- pct business leaders believing email marketing increases retention for Business leaders (2026)
80% of business leaders think email marketing causes an increase in customer retention.
- Secondary citation attributing the statistic to HubSpot without original survey methodology or sample size details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.upthrust.io/blog/8-ways-to-make-digital-marketing-work-for-you ↗
Source Article
8 Ways to Make Digital Marketing Work for you
8 Ways to Make Digital Marketing Work for you
What is Digital Marketing?
As quoted, “Nowadays, avoiding digital marketing is like starting up a business and telling no one about it.” But to answer all the assumptions, digital marketing is much more than just comments and likes. It’s a holistic syste…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot by the blog ('According to HubSpot'); original HubSpot survey year and sample size not stated. Vintage reflects crawl/collection date (2026-02-12) since the article provides no date for the stat.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business leaders: 80% pct business leaders believing email marketing increases retention. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-leaders-email-retention-belief-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/business-leaders-email-retention-belief-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- pct business leaders believing email marketing increases retention for Business leaders<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/business-leaders-email-retention-belief-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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