B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- email click to open rate for Business (B2B) emails (2026)
The click-to-open rate for B2B business emails is approximately 5%.
- Stated as an approximate benchmark ('sits around 5%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
customerimpact.be
Primary
Tier C
https://www.customerimpact.be/en/marketing-statistics/email-marketing/ ↗
Source Article
Email marketing statistics 2026 (B2B)
Email marketing statistics
Email remains one of the best-performing channels in B2B. These figures show why, and where the real gain lies: relevance, automation and segmentation, not volume.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread…
Original Research
customerimpact.be
· Original study ↗
Methodology
Article states click-to-open rate for business emails sits around 5%; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business (B2B) emails: 5% email click to open rate. Source: customerimpact.be (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-email-click-to-open-rate-5-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/business-email-click-to-open-rate-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email click to open rate for Business (B2B) emails<br><small>Source: customerimpact.be (2026) · <a href="https://lighthousedata.io/data/business-email-click-to-open-rate-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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