80% -- content preference for business decision makers (2023)

Name: Content Preference Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-30

2023 · cmo.com

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Attribution: cmo.com View source

Lighthouse Research Team

Last verified: 2026-06-30 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2023

Entity

business decision makers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

cmo.com Primary Tier A

http://www.business2community.com/inbound-marketing/10-incredible-inbound-marketing-statistics-01219… ↗

Confidence: 54/100 Vintage: 2023 Channel: Cc Extraction

Source Article

10 Incredible Inbound Marketing Statistics

Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Inbound is all about helping bran…

Original Research

cmo.com · Original study ↗

Methodology

cmo.com

Methodology documented

Segmentation

Channelgovernment

Cite this stat

Plain Text

business decision makers: 80% content preference. Source: cmo.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-decision-makers-prefer-articles-2023

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<blockquote cite="https://lighthousedata.io/data/business-decision-makers-prefer-articles-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content preference for business decision makers<br><small>Source: cmo.com (2023) · <a href="https://lighthousedata.io/data/business-decision-makers-prefer-articles-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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