B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- share of business buyers conducting majority of research online for business buyers (2026)
74% of business buyers conduct more than half of their research online before making an offline purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mfgempire.com
Primary
Tier C
https://mfgempire.com/seo-for-plastics-manufacturers ↗
Source Article
SEO for Plastics Manufacturers | MFG Empire
What is SEO for plastics manufacturers?
SEO for plastics manufacturers is the process of optimizing a plastics company’s website to increase visibility in search engines, helping engineers and procurement teams find injection molding, thermoforming, and custom plastic services. It focuses on technic…
Original Research
mfgempire.com
· Original study ↗
Methodology
Statistic cited by MFG Empire on marketing blog; original publisher not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business buyers: 74% share of business buyers conducting majority of research online. Source: mfgempire.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-buyers-majority-research-online
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<blockquote cite="https://lighthousedata.io/data/business-buyers-majority-research-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of business buyers conducting majority of research online for business buyers<br><small>Source: mfgempire.com (2026) · <a href="https://lighthousedata.io/data/business-buyers-majority-research-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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