B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- travelers more likely to purchase bundled package for travelers (2025)
54% of travelers are more likely to purchase a bundled package (flights, accommodation, and experiences combined) than they were the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SiteMinder
Primary
Tier B
https://www.zealconnect.com/blogs/booking-engine-software-travel-agencies/ ↗
Source Article
TL;DR
Travel agencies are not losing bookings because of price , they are losing them because their booking engine creates friction that travelers will not push through. This blog breaks down what booking engine software actually does for a travel agency, why operating without it costs more than mos…
Original Research
SiteMinder
· Original study ↗
Methodology
SiteMinder's Changing Traveler Report 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 54% travelers more likely to purchase bundled package. Source: SiteMinder (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bundled-package-preference-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bundled-package-preference-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- travelers more likely to purchase bundled package for travelers<br><small>Source: SiteMinder (2025) · <a href="https://lighthousedata.io/data/bundled-package-preference-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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