B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- cost per registration decrease for Bumble (TikTok campaign) (2020)
Bumble decreased its cost-per-registration by 64% via its TikTok marketing campaign according to a case study by Mobile Marketer.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketer
Primary
Tier C
https://blog.hollywoodbranded.com/bumble-tik-tok-a-match-made-in-heaven ↗
Source Article
Bumble & Tik Tok: A Match Made in Heaven
Bumble & Tik Tok: A Match Made in Heaven
Quick Answer
Hollywood Branded dives into the successful relationship between Bumble and Tik Tok & how thinking outside of the box always works in advertising & dating!
Advertising = Dating
Advertising and Dating are one and the same. You have to be able to g…
Original Research
Mobile Marketer
· Original study ↗
Methodology
Mobile Marketer case study of Bumble's TikTok influencer campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bumble (TikTok campaign): 64% cost per registration decrease. Source: Mobile Marketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bumble-tiktok-cost-per-registration-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bumble-tiktok-cost-per-registration-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- cost per registration decrease for Bumble (TikTok campaign)<br><small>Source: Mobile Marketer (2020) · <a href="https://lighthousedata.io/data/bumble-tiktok-cost-per-registration-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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