B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77.4%
77.4% -- brand sentiment negative share for Bumble (2024-05)
Bumble's brand sentiment dropped to 77.4% negative following backlash over its anti-celibacy ad campaign.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77.4%
Unit
Percentage
Data Vintage
2024-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
think3
Primary
Tier C
https://think3.co.uk/blog/may-2024-recap-whats-new-in-marketing-branding-and-web/ ↗
Source Article
May 2024: What’s New in Marketing, Branding and Web | think3
May 2024 Recap: What’s New in Marketing, Branding and Web
29th May 2024
As we move through 2024, the month of May has brought several significant developments in the realms of marketing, branding, and web technologies. The think3 team has been keeping tabs on the most significant trends and updates …
Original Research
think3
· Original study ↗
Methodology
Brand sentiment tracking following backlash over anti-celibacy ad campaign; source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bumble: 77.4% brand sentiment negative share. Source: think3 (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bumble-ad-campaign-negative-sentiment-2024
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<blockquote cite="https://lighthousedata.io/data/bumble-ad-campaign-negative-sentiment-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.4%</strong> -- brand sentiment negative share for Bumble<br><small>Source: think3 (2024-05) · <a href="https://lighthousedata.io/data/bumble-ad-campaign-negative-sentiment-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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